Jeff Pu of Haitong Intl Tech Research today said that he expects the iPhone 15 series to enter mass production in August, on track to build around 84 million made for the second half of 2023.
This is up about 12% compared to the iPhone 14 builds last year, suggesting Apple thinks demand will be strong. However, Pu warns that he believes the iPhone 15 Pro Max will be priced higher than the $1099 starting price of . Unlike last year, we expect the iPhone 15 Pro Max to have exclusive features not found on the 6.1-inch Pro.
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