20.06.2023 18:54 Uhr, Quelle: Engadget

News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this year. Gannett is the US’ largest news publisher. “Google has monopolized market trading to their advantage and at the expense of publishers, readers and everyone else,” Gannett CEO Mike Reed said toCNBC. “Digital advertising is the lifeblood of the online economy. Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms.”Gannett, which owns USA Today and various local papers, says Google has overly broad control over the online ad business, leading to diminished ad spending despite growing online readership. The crux of the complaint is that Google owns the largest ad exchange and ad server — both acquired rather than built organicall

Weiterlesen bei Engadget