Universal Music Group (UMG) is partnering with Endel, an “AI sound wellness company” specializing in personalized algorithmic soundscapes, the companies announced today. The partnership aims to let UMG artists create machine-learning-generated sounds for activities like sleep, relaxation and focus. Endel previously partnered with synth-pop artist Grimes on a lullaby app.The record label “will use Endel’s proprietary AI technology to enable UMG artists to create science-backed soundscapes,” the companies said. The soundscapes can contain new music and updated versions of back-catalog tracks. The companies emphasize that the project “will always respect creators’ rights and put artists at the center of the creative process,” adding that musicians and their teams have the final say on the results. UMG and Endel say they’ll announce “the first wave of soundscapes” from the partnership in the coming months.Endel uses artist stems to make soundscapes
