Nike and connected fitness subscription platform Strava are partnering up to simplify the act of transferring activity data from one service to the other. In the past, it was fairly complicated to send Nike+ data to the Strava platform.Sending activity data from the Nike Run Club and Nike Training Club apps to Strava allows athletes a new way to track their workouts and connect with the overall community. This move gives Nike+ users access to more than 750,000 connected clubs and 100 million fitness enthusiasts that exist within Strava.In addition to easing the frustration of sharing data, the partnership also allows Nike to create and post curated content on Strava via Nike-branded clubs. The company says this content will feature “world-class coaches and athletes.” Another reason Strava is so popular is its robust selection of outdoor maps, powered by adventure platform FATMAP. When the integrated service launches later in the summer, Nike+ users will also have access to these 3D fly-through map
