Small developers have seen growing success over the course of the last two years, according to an Apple-commissioned study conducted by economists at Analysis Group. Data shared today highlights the ways the App Store has benefited independent App Store developers.
Between 2020 and 2022, the revenue earned by small App Store developers increased 71 percent, and in the U.S. specifically, earnings growth was at 83 percent. Analysis Group defines small developers as those who have fewer than a million annual downloads and who earn up to $1 million per year, and this group accounts for more than 90 percent of developers on the App Store.
According to the study, revenue growth for small developers outpaced revenue growth for large developers, with earnings improving across all app categories. The study points out the opportunities provided by the App Store, such as tools that help developers reach a worldwide audience. Close to 80 percent of small developers
