10.05.2023 19:54 Uhr, Quelle: Engadget

Google Search Generative Experience preview: A familiar, yet different approach

Knowingly or unknowingly, Microsoft kicked off a race to integrate generative AI into search engines when it introduced Bing AI in February. Google seemingly rushed into an announcement just a day before Microsoft’s launch event, telling the world its generative AI chatbot would be called Bard. Since then, Google has opened up access to its ChatGPT and Bing AI rival, but while Microsoft’s offering has been embedded into its search and browser products, Bard remains a separate chatbot.That doesn’t mean Google hasn’t been busy with generative AI. It’s infused basically all of its products with the stuff, while leaving Search largely untouched. That is, until now. At its I/O developer conference today, the company unveiled the Search Generative Experience (SGE) as part of the new experimental Search Labs platform. Users can sign up to test new projects and SGE is one of three available at launch.I checked out a demo of SGE during a briefing with Google’s vice president of Sear

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