02.05.2023 19:09 Uhr, Quelle: Engadget

Snapchat is bringing ads to Spotlight and ‘My AI’

Snap is bringing ads to two if its most buzzy features: its TikTok clone, Spotlight, and its OpenAI-powered chatbot “My AI.” The company announced the new ad formats during its presentation at the NewFronts advertising event.Snap began testing ads in Spotlight last year, but will now begin to roll them out globally. The addition could be a significant boost to Snap’s advertising business, which has taken a hit in recent months. Spotlight, which rewards creators for popular short-form videos, has more than 350 million monthly users according to the company.The addition of ads could also open up some interesting possibilities for creators on Spotlight – mainly, the potential for revenue sharing arrangements. Though Snap hasn’t disclosed any such plans for now, the company did recently expand other ad revenue sharing programs, so it’s not hard to imagine the company might one day consider such a move in Spotlight as well.Separately, Snap is also bringing ads to My AI, the chat

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