08.02.2008 19:35 Uhr, Quelle: Hardmac.com

Apple will not be at NAB

Last year, Apple had a big presence at the NAB Show, (National Association of Broadcasters) and they even gave a keynote. Two months before the opening NAB 2008, Apple has withdrawn to the irritation of the organizers, who already announced to have resold the released space. According to Apple, there are better (and certainly less expensive) ways to meet their users, and they still hope to reduce their presence at many of these shows/expos this year. They cite the Apple Stores, that now have sufficient density in the United States, and also their Web site. This decision, and the way in which it was taken, almost at the last moment, does not surprise us; this mode of operation is traditional for them. It is even a speciality for them to let their presence grow with the organizers for the longest possible time, in order to build a false bond. They have already done this in the past with the MacWorld Exp

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