23.02.2023 20:18 Uhr, Quelle: Engadget

Netflix cuts prices in over 30 countries

Despite raising North American prices a year ago, Netflix is getting cheaper in over 30 countries. Although that seems to be a contradiction at first glance, the company appears to be experimenting with the right balance of global revenue and subscriber growth as viewer habits change post-lockdowns.The company has cut prices by as much as half in parts of the Middle East (Yemen, Jordan, Libya and Iran), Sub-Saharan Africa (Kenya), Europe (Croatia, Slovenia and Bulgaria), Latin America (Nicaragua, Ecuador and Venezuela) and Asia (Malaysia, Indonesia, Thailand and the Philippines). Although periodic price increases have become a regular occurrence for Netflix, it also introduced a cheaper ad-supported plan in 12 countries last October.The subscription price cuts come as several other streaming services (including Disney+, Hulu and Sling TV) have raised prices recently. “It definitely goes against the recent trends not just for Netflix, but for the broader streaming industry,” John Hodulik, media and

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