Google is rolling out a beta of Privacy Sandbox for Android starting today. The program is the company’s attempt to blend user privacy with targeted advertising, something the search giant has worked on for years in its planned shift away from cookie-based web tracking.One of Privacy Sandbox’s pillars is the Topics API, which pulls a list of your top interests based on usage. It then compares them to a database from the Interactive Advertising Bureau and Google’s data. Partner publishers can ping the API, which responds with a list of interests to help serve relevant ads without sharing overly intrusive information. Google says stored interests are “kept for only three weeks, and old topics are deleted.” In addition, the data and processing are done on-device “without involving any external servers, including Google servers.”The beta is the first time Privacy Sandbox has been available publicly on Android. Google is still working on Privacy Sandbox for Chrome (here&rs
