Via Business Insider, Apple is currently looking for an ad sales executive focused on TV content. Apple’s involvement in video advertising is already set to expand with the company’s growing live sports deals, like Major League Soccer (beginning next month) and MLB Friday Night Baseball.
Moreover, there’s ongoing speculation that Apple is planning to launch an ads tier of Apple TV+ as soon as this year, which the new ad exec would oversee. The Business Insider report says Apple is looking at candidates similar to Paramount Global’s chief digital advertising officer and Netflix ad sales VP Peter Naylor.
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