The European Commission and Amazon have reportedly come to an agreement that will allow the retail giant to avoid a fine for allegedly misusing seller data. According to The Financial Times, the company has pledged to give rival products equal treatment in the Buy Box section of its website, a move that should theoretically increase the visibility of the merchants selling those goods. Amazon also agreed to create alternate featured offers for customers less concerned about getting their purchase as quickly as possible, as well as give sellers free rein to decide on the company they want to deliver their goods.According to The Times, the European Commission plans to announce the agreement on December 20th, though that date could shift. What won’t change are the terms of the deal. “There’s very little to discuss,” a source told the outlet. Once the agreement is formalized, Amazon will be required to honor its commitments for at least five years.Amazon did not immediately respond to
