Apple’s ad business generated around $4B in the company’s last fiscal year. That’s a lot of money, of course, but I think there’s a risk that ad sales are doing more than $4B’s worth of damage to the company.
Let’s start by putting that number into context. By most standards, it’s a huge sum of money. It’s as much as AstraZeneca made from a year’s worth of COVID-19 vaccines, for example. But for Apple, it represents around 1% of its annual revenue for the year …
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