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When iMessage launched with iOS 5, it was really a genius rollout design by Apple. There was no signup – it was automatic. There was no app to download – it was built into the SMS/messages app. There was no UI to learn. It worked just like your normal messaging app; Apple has done a nice job evolving the service. It’s no longer the only messaging app out there, and I believe Apple has an opportunity to turn iMessage into a business chat tool if they expand it outside of the Apple ecosystem. Let’s look at how Apple could build an iMessage @ Work tool to compete against Slack and Microsoft Teams.
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