This week, Apple rolled out new ad placements in the App Store for the Today tab and at the bottom of product pages of other apps. App Store ads are always a controversial (and widely disliked) subject, but this latest expansion was particularly grating to the developer community.
Developers were particularly fuming that many of the ads now being shown next to their apps in the ‘You Might Also Like’ were highly irrelevant, or ethically questionable, like seeing apps from gambling companies and casino-esque freemium games. In response to the complaints, via MacRumors, Apple has “paused ads related to gambling and a few other categories” from appearing on app product pages.
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