Facebook and Instagram boosts are a popular way for creators to give their posts extra reach by paying Meta to show them to more people. Apple has updated its App Store rules to say that any boosts purchased through the iOS apps must use in-app purchases (IAP), giving the iPhone maker a 30% cut.
Meta has called this an Apple tax on ads, and says that the Cupertino company is growing its own ad business while undercutting competitors …
more…
