According to Digiday, Apple is looking to sell video ad inventory beginning in early 2023. This follows early talks with media agencies where Apple has discussed preliminary plans to sell video advertising space against its original content and live sports ventures.
The move would bring Apple TV+ in line with the strategies of other streaming services. All major streaming services, except Apple, have announced or already offer ad-supported plans. Market leaders Netflix and Disney+ will launch ad-supported tiers in the next couple of months. The cheaper price attracts price-conscious consumers during this period of inflation and a weak economy climate.
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