Investment bank JP Morgan has advised investors that the current economic situation means pricing is key, but more so for "discretionary purchases" like the Apple Watch, than for the iPhone 14.Apple Watch Series 7 in (PRODUCT)REDApple is expected to launch four new iPhones and three new versions of the Apple Watch at its September 7 event. Previous rumors have suggested that the iPhone 14 will remain priced the same as the iPhone 13, but that the iPhone 14 Pro models will increase in price.Read more
