After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul, the new book by WSJ turned NYT technology reporter Tripp Mickle, and is out today. 9to5Mac received an advanced copy for review. Its pages split the reader’s time between tracking the origin and careers of Apple’s top two decision makers of the last several years, Tim Cook and Jony Ive, including much of what has already been documented publicly. New details around Scott Forstall’s last year at Apple, the origin of the Apple Watch, and telling moments during the early development of the fabled Apple Car project complement the narrative enough to keep the attention of the most tuned-in Apple observers.
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