Apple’s antitrust mess keeps getting worse, with today’s Apple Pay announcement as the latest example. The company is now under fire on so many flanks in so many countries that it spends half its PR life trying to defend its stance – and legislation is ultimately going to force it to change anyway.
To me, the most baffling thing about the company’s stubbornness on this issue is that the mess could so easily be resolved, and my bet is that it wouldn’t even cost the company much money.
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