“What would happen to Apple now that Steve Jobs is dead?” That was the billion-dollar question made by Wall Street, Apple fans, and the company’s employees in 2011.
More than a decade later since Apple’s co-founder died, the Cupertino company is doing better than ever, but a new book by New York Times‘ Tripp Mickle called After Steve tells how Apple became a trillion-dollar company and lost its soul. One of the reasons was Jony Ive leaving the company.
In an article published today in the newspaper, Mickle adapts a part of his book and tells the final years of Jony Ive at the company.
more…
