A new study digging into how Amazon uses Alexa voice recordings from its customers has concluded that the company and third parties leverage the audio to deliver targeted ads directly on Echo smart speakers as well as the web. That’s in contrast to Apple not using Siri recordings for ads and sharing voice data being turned off by default on devices like HomePod and iPhone since 2019. However, Amazon contends the new research is based on “inaccurate inferences or speculation.”
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