LinkedIn is building more tools for its growing base of creators. A year after introducing a dedicated “creator mode” profile setting, the company is adding a suite of new analytics and video features meant to help creators boost their following on the platform.The updates include more detailed analytics for closely tracking the performance of individual posts, as well as account-level stats meant to help creators “understand who’s reading and engaging” with their content. LinkedIn is also adding tools to help creators boost their presence and get more eyes on the content they’re already creating. Users will not have the option to turn on post notifications for creators they follow, and creators who write newsletters for the platform will be able to highlight their writing directly on their profile.Finally, the company is updating its tool for profile videos, which allow users to record short introductory videos that appear alongside their profile photos. The feature now in
