Willow — a line of smart breast pumps that promises a higher milk yield than other pumps — today unveiled the Willow Go. The new model retails at $329, a considerable drop from the $500 price tag of the Willow 3.0. While some insurance plans offer breast pumps for free or at a reduced cost, many will only cover the cost of a manual breast pump (which normally are in the ballpark of $20). The Willow Go is likely to be an attractive option for women who are forced to pay out-of-pocket for a smart breast pump. According to the company, the Willow Go costs $150 through most insurers. Each set includes two cups. “More than 20 percent of Willow pumps were purchased with insurance in 2021. Offering Willow Go at an affordable price point, as low as $150 with most insurance plans, allows more moms than ever to have access to best-in-class technology without requiring any tubes, cords or bulky external motors,” said Willow CEO Laura Chambers in a statement.We reviewed the Willow 3.0., which
