Apple could be on the verge of a broad business shift away from iPhone shipments to installed base monetization if rumors of a hardware subscription are true, according to an analyst.iPhone 13 Pro and iPhone 13 Pro MaxIn a note to investors seen by AppleInsider, lead Morgan Stanley analyst Katy Huberty writes that a rumored hardware subscription that would allow users to own an iPhone with monthly payments would "pivot the investor narrative away from transactional to recurring sales."Read more
