YouTube’s existing policies are not enough to discourage creators from posting “problematic” content. That’s one of the findings of new research from Cornell Tech on how YouTubers make money.YouTube has long used the threat of demonetization to encourage creators to follow its rules. Creators who violate its policies or who veer into so-called borderline content — videos that don’t outright break the rules but come close enough the company stops recommending them — are at risk of losing access to monetization features.But researchers at Cornell and the Swiss Federal Institute of Technology Lausanne found that demonetization may not always have the intended effect. That’s because it’s still exceedingly easy for creators who have been demonetized to direct viewers to other money-making platforms like Patreon.Moreover, they found that YouTubers who traffic in extreme and “problematic” content are significantly more likely to employ “alternat
