23.01.2008 11:50 Uhr, Quelle: Hardmac.com

The HD-DVD Camp Redoubles Efforts to Stay Alive

The announcement by Time Warner that they are abandoning the HD-DVD format has depressed many, and for most, has signaled the death of HD-DVD. To have an idea of the impact of this little drama, in the week following the announcement 6 times as many Blu-Ray discs titles were sold than HD-DVD. Such a disparity in sales was unthinkable even just a few weeks ago. But the HD-DVD camp has very quickly put their disaster-recovery plan into action w ith Toshiba leading the way in slashing prices on their players. Other initiatives are also quickly being launched. Toshiba is trying to convince the HD-DVD media manufacturers to lower their prices as much as possible in order to drastically undercut Blu-Ray prices. Paramount, still exclusively supporting HD-DVD, is going to launch as many titles as possible on hybrid discs, with an HD-DVD layer and a DVD layer, in an effort to bump up sales of HD-DVD players, which in turn should boost the sale of the discs. Across the battlefield, the Blu-Ray camp is also mobilizi

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