Instagram is launching a new paid subscription feature for creators today within its iOS and Android apps. With this new functionality, Facebook is targeting potential competitors like OnlyFans that continue to see growth. Despite Facebook’s dissatisfaction with the App Store, they are using Apple’s in-app purchases system for these subscriptions. With that, Apple will gather 30% of all subscription fees. Facebook says that they are developing a way for creators to see “how much they pay to Apple.”
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