22.11.2021 16:09 Uhr, Quelle: Engadget

A little-known company made smart fitness clothing you might actually wear at the gym

Smartwear hasn’t quite had its moment. Innovators like Hexoskin and Omsignal, not to mention huge companies like Adidas and Ralph Lauren, have struggled to make an impact, demanding a lot of money for dedicated shirts and sensors, while contending with mediocre accuracy, polarizing style choices and not many compelling reasons to exist. As Adam Crofts, founder of the startup Prevayl, puts it, there have been a lot of lessons to learn from other companies’ mistakes. He’s hoping to get it right.Prevayl, whose first products launch in the UK later this month, combines a small tracking sensor with a line of fitness “smart” shirts, from crop tops through to vests and compression shirts, in addition to a companion app (of course) and an online community. Usually, that means something approximating a forum, but according to the company’s website, it’s created “a members-only private community designed for amateur athletes and the sporting elite.”It’s limite

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