In July of 1982, industry pioneer Alan Kay said “People who are really serious about software should make their own hardware.” In January of 2007, Steve Jobs used this quote to define his vision for Apple and the iPhone in particular. Over the past decade, Tim Cook has reiterated this belief that Apple is at its best when it makes the hardware, software, and now the services. So why don’t they apply that philosophy to everything they do anymore? Let’s talk about it.
more…
