21.09.2021 16:10 Uhr, Quelle: Engadget

Tumblr’s Post+ subscriptions are available to anyone in the US

Tumblr is opening its paid subscription features to more users. Post+, the subscription offering it introduced in July, is moving into an open beta, the company announced. Until now, only a handful of creators had access to Post+, but with the next phase of the rollout, any US-based blogger can start experimenting with subscription-backed content (Tumblr says it plans to make Post+ available in more countries later this year). For now, Post+ allows bloggers to offer subscriptions at $2, $4, $6 or $10 a month, though creators can continue to offer a mix of free content as well.With the update, Tumblr is joining an increasingly crowded field of companies hoping to lure users with the promise of subscription revenue. But the company is hoping it can carve out a niche among younger users eager to experiment with the kind of creative — and often deeply weird — content the blogging platform has long been known for.“This is not reserved for professionals,” Tumblr’s Head of Product, Lanc

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