28.07.2021 12:45 Uhr, Quelle: Engadget

Spotify added more paying customers than free ones last quarter

Three months ago, Spotify predicted that user growth would start falling, because COVID-19 had prompted so many people to sign up than expected. Today, the audio giant was proved right, as new signups fell to nine million new users in the most recent quarter, but slower growth isn’t always a bad thing. Of that nine million figure, seven million users signed up for Premium, versus just two million who went ad-supported. It means that Spotify was also able to announce a second successive quarter of profitability after a long period of losses.The total number of Spotify users now stands at 365 million, of which 165 million are paying for Premium, while the remaining 210 are ad-supported. Converting more of Spotify’s vast ad-supported user base into Premium users is one way to ensure the company remains profitable. Another, of course, is to boost its growing advertising business, which has been bolstered by Spotify’s numerous podcast offerings. The company said that it saw “triple digit&rd

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