Back in 2015, Apple considered purchasing Time Warner, with Apple iTunes chief Eddy Cue suggesting Apple bid on the media conglomerate.
Discussions did not ultimately progress and there was no purchase, but CNBC today provided some previously unknown background information about the talks between the two companies.
Eddy Cue met with Time Warner CEO Jeff Bewkes and former executive vice president Olaf Olafsson in 2015 to start discussing partnership opportunities that would see Apple exclusively offering Time Warner content, perhaps bundling Turner and HBO content for a monthly fee.
Talks went on for a few weeks and involved Apple CEO Tim Cook, but ultimately soured over disagreements about fees and marketing. Offering Turner networks outside of a cable bundle could anger pay-TV distributors, and Apple was concerned about annoying existing media partners.
There were also fears that either Apple or Time Warner could eventually back out of the exclusive partnership, which could be disastrous to t
