A lot of us were surprised when Apple announced their new Find My network alongside third-party trackers from Chipolo instead of the long-rumored AirTags. They were widely believed to be imminent, but after some thought, it seems more clear to me what Apple’s strategy is behind Find My trackers. The company is facing antitrust attacks from all directions, and one of them has been from Tile, one of the original players in the tiny Bluetooth tracker space. Apple shoring up Chipolo before the launch of their own product makes so much sense in this context. Let me explain.
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