Google plans to eventually abandon third-party cookies and move to a new method of collecting data on users in aggregate to assist in targeting ads — and it has automatically opted in an unknown number of users to the beta test.Until now, most advertising has been made possible by third-party cookies, which are capable of tracking users across the internet to serve them relevant ads. The practice is invasive, and many users have begun figuring out ways to get around them.For some users, this can be as simple as utilizing browsers with built-in tracker blockers, like Safari. For others, browser extensions make blocking trackers as easy as clicking a button.Read more
