Apple started the music playlist idea when it debuted the “Rip, Mix, Burn” campaign 20 years ago. The idea is that you could create your mixes by ripping your CDs to iTunes, making a playlist in iTunes, and then burning it back to a CD. Since then, the idea of the digital music playlist has transformed how the music industry works with everyone from Apple Music to Spotify spending countless resources to create the perfect playlist for every occasion. On the other hand, Apple has made the anti-playlist with Apple Music Radio, and it’s something the music industry needs to lean into going forward.
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