07.12.2020 14:36 Uhr, Quelle: AppleInsider

All-in-one Apple hardware and software subscription inevitable, says analyst

Apple is getting closer to being able to offer a bundle combining its hardware and software services in a single package, Loup Ventures analysts believe, suggesting the company may provide more options for consumers to acquire an iPad, Mac, or Apple Watch via a hardware subscription.Presently, Apple offers the iPhone Upgrade Program to consumers, enabling participants to pay a monthly subscription fee to possess a current-generation model of the smartphone, and to update it each year as newer models come out. According to analysts Gene Munster and David Stokman of Loup Ventures, this could be expanded to cover other hardware, and possibly even software services like Apple One."Apple has a history of perfecting a playbook and then reapplying it to new parts of its business," the analysts start, before proposing the iPhone Upgrade Program could be reused for the Mac, iPad, and Apple Watch lines to create "hardware subscription offerings" for each range.Read more

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