Apple analyst Ming-Chi Kuo estimates that iPhone 12 preorders are more than twice the level seen for the iPhone 11 last year. He says that preorders reached somewhere in the 1.7M to 2M range within the first 24 hours, contrasting this with a 500k to 800k range for the iPhone 11.
However, while it has been widely predicted that Apple’s first 5G phones would generate another ‘super-cycle,’ similar to that seen when the company launched the first larger-screened devices which debuted in the iPhone 6, there isn’t yet the evidence to support this scale of demand …
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