The social distancing measures of the ongoing COVID-19 pandemic has benefited music streaming services like Apple Music, with a Nielsen US music industry report indicating streaming subscriptions saw continued growth while other methods of buying music were negatively affected.The music industry in general was enjoying a considerably good start to 2020 in the first few months of the year, the Nielsen report claims, with total audio activity in the United States up 14.6% year-on-year from the start of 2020 until March 12. During that time, on-demand audio streaming services like Apple Music saw growth of 20.4% year-on-year.Not long after, the presence of COVID-19 and the need for people to stay at home made an impact on many different industries by reducing overall consumer purchasing. Despite this, total audio activity rose higher in the period of March 13 to July 2 by 6.2% year-on-year, helping the year-to-date activity stay at a year-on-year increase of 9.4% overall.Read more
