We haven’t got many details on this yet, but a slide in the WWDC presentation reveals that Apple is updating the HomePod to support third-party music services, like Spotify. Right now, the HomePod only works natively with Apple Music.
Presumably, this will require apps to update to integrate with a new API or framework that allows their services to run on the HomePod itself. Theoretically, this means the HomePod can now be controlled by Spotify, although Spotify is yet to commit to a release timeframe. This will be the first time Apple has allowed third-party software to run natively on the HomePod hardware.
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