This week we’ve seen some serious tension build in the developer community with Apple as the makers of Basecamp tried to release its Hey email service iOS app, but was rejected in the App Store Review process as well as by the App Review Board and VP Phil Schiller. Now Basecamp/Hey’s CEO has written an open letter to Apple sharing the belief that this is more than just about the 30% cut that Apple takes from App Store purchases and the core issue comes down to a “lack of choice” that Apple “forcibly inserts themselves” between app developers and their customers.
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