Apple launched TV+ with an ‘all-original slate’, as the company focused on paying top dollar for premium originals with star talent. Unlike most other streaming networks, it did not offer any back catalog. Apple TV+ currently features 30 originals titles with more added monthly. That strategy now appears to be changing as Bloomberg reports that Apple is buying rights to older Hollywood TV shows and movies.
Bloomberg also says that Apple TV+ exceeded 10 million members as of February, although that figure naturally includes a lot of people on the one-year free trial rather than active paying subscribers. Bloomberg says “only about half of that number have actively used the service”.
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