Apple today shared a trio of new TV ads, all advertising its Apple TV+ service. Apple TV+ debuted in November with 8 original shows, and the company has steadily grown the library ever since. Uptake of the $4.99/month service remains unclear, with analyst consensus pitting TV+ as taking about 3-5% of the US streaming market. Depending on your perspective, that’s either a flop or a good start, considering TV+ is a new service that relies solely on brand new originals rather than established franchises and a back catalog.
Nevertheless, Apple’s attempts at original content video stretch out several years at least and the initial launch figures almost don’t matter. Watch the new ad spots after the break.
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