Filed under: CellphonesIf your smartphone came with a built-in GPS receiver, you can choose to just overlook Google's latest technology, but if your mobile is among the 85-percent (or so) out there lacking an integrated GPS module, listen up. The search giant has revealed new software (dubbed My Location) that enables non-GPS-equipped phones to be pinpointed within three miles of their actual location. Google is claiming that it can provide "neighborhood-level" data, and that pressing "0" while in the app will enable users to skip the task of entering in a starting address when looking up directions. Notably, the system is not set up to collect phone numbers or any other personal details