Yesterday’s record-breaking Q4 earnings report might have suggested the opposite, but reports from all three of the big market intelligence firms say that iPhone shipments fell year-on-year during the quarter.
Apple’s fiscal Q4/calendar Q3 numbers were all good. Revenue was $64B, which was at the very top end of the company’s guidance and well above Wall Street expectations. iPhone revenue was back up above 50% of total income, at $33.36B. And Tim Cook said that iPhone 11 sales were off to “a very, very good start.”
But there was one clue that all was not what it seems in what Cook didn’t say…
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