There’s a new report today suggesting that we may be seeing Apple-branded HomeKit accessories as the company explores ways to boost the popularity of smart home technology.
According to a new report by Bloomberg, Apple is investing heavily in its smart home division in an attempt to grow the company’s presence in the smart home market.
Whilst HomeKit has grown significantly in the last few years, it trails Google Home and Amazon’s Alexa platforms in terms of the sheer number of compatible devices. The company is apparently looking at ways to encourage more manufacturers to make HomeKit accessories, and may even release smart home accessories of its own, following the HomePod’s muted reception.
From one perspective, that makes no sense…
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