Over at Computerworld, I did a quickie on Apple's product names being so much better than their competitors.
Would you rather have an XPS-420 or a MacPro?
a Toshiba G900 or an iPhone?
a Sandisk e270 Mp3 Player or an iPod?
an Apple Airport Extreme or Linksys WRT54G?
With a Big. Simple. True. (as the folks at Wolff Olins used to say) naming strategy, Apple is already a step ahead of its competition - before you even see the products.
Apple's not-so-secret branding advantage
