Today Bowers & Wilkins is unveiling its new AirPlay-enabled HomePod competitor, the Formation Flex. This speaker joins the brand’s existing lineup of Formation products with a smaller footprint and support for Apple’s wireless music streaming medium. Bowers & Wilkins previously marked its multi-room audio line as a proprietary way to take on Sonos. However, the addition of AirPlay 2 takes it on a head-on collision with HomePod, despite a nearly $200 higher price tag overall. Given that Sonos One offers AirPlay 2 support for over 50% less, B&W is likely playing to a certain crowd for its new Formation Flex. Hit the jump for additional details on today’s release.
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