Earlier this week, Apple announced this year’s rendition of its annual Back to School promotion. 2019’s student-focused offer delivers a free pair of Beats headphones with the purchase of iPad Air, iPad Pro, and any Mac.
Apple’s roots in education have been well-documented, but over the years its Back to School deals have lost some luster as it has gone through a series of changes. Missteps along the way, the exclusion of gift cards in favor of headphones, and more have caused Apple to miss the mark on one of its most popular first-party promotions.
Launching the 2019 Back to School sale in combination with refreshed MacBook hardware has turned that all around. Here’s why…
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