Apple owning Beats is really good for them because it allows them to effectively sell these as „the Sports AirPods“ without having to dilute the powerful, straightforward simplicity or recognizability of the AirPod brand. https://t.co/MwtX1hd8VA — Matthew Panzarino (@panzer) April 15, 2019 Das Alleinstellungsmerkmal von Beats Kopfhörern lautet „customization“ – von Markenpartnerschaften bis zu exklusiven ‚Editions‘.…
